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Research papers

Uncompromising intimacy: The route to transformational ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anita Black, Neil Rothstein
November 20, 2013
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Citation

Black and Rothstein (2013a, November 20). Uncompromising intimacy: The route to transformational ideas. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncompromising-intimacy-the-route-to-transformational-ideas-8104


Research papers

Living in and adapting to a culture of exposure

In our world, the boundaries are shifting between the public, the personal and the private. Now that it is so easy to share aspects of our inner life with the rest of the world up-to-the-minute, multi-media, deeply exposing or personal revelations;...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Anita Black, Mitra Martin, Jon McNeill
Company: Hall & Partners
November 20, 2008
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Citation

Black, Martin and McNeill (2008a, November 20). Living in and adapting to a culture of exposure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/living-in-and-adapting-to-a-culture-of-exposure


Research papers

From mythmaker to gardener

We conceived a study in which we explored what makes people act, at the most fundamental level and, further, what makes people act on behalf of brands. In this paper, we'll explain what's behind an openness to act on behalf of brands, what needs this...

Catalogue: Qualitative 2007
Authors: Keith Navratil, Mitra Martin, Anita Black
Company: Hall & Partners
November 12, 2007
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Citation

Navratil, Martin and Black (2007a, November 12). From mythmaker to gardener. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-mythmaker-to-gardener